This time of the year the electronic newsletter I write for redozdachs‘s CPA firm includes a recommendation that people give to a charity. One year we suggested a free after-school program for Tenderloin/Western addition kids. This year we’re suggesting either the San Francisco Food Bank or Muttville, a San Francisco organization whose tagline is “because every dog deserves a happy ending”.
I used pictures from the organizations websites to entice our readers to click and give.
The mailing service we use for the newsletter lets us track who clicks on each of the links we put into the email. I thought of running a poll to see which charity people thought would get more clicks: the one that feeds people or the one that takes care of old dogs.
But, why run a poll? Who would be naive enough to vote for people?